Cookie Policy

1. Who we are

This cookie policy applies to the website at sudden-app.com and the Sudden mobile application (available on Android and iOS), both operated by Sudden Ltd, a company registered in England and Wales (Companies House No: 17051584).

Sudden is registered with the Information Commissioner's Office (ICO) and complies with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR) 2003.

If you have questions about this policy, you can contact us at hello@sudden-app.com.

2. What are cookies?

Cookies are small text files placed on your device by a website or application. They are widely used to make websites work, improve efficiency, and provide information to site operators. Related technologies include local storage (data stored in your browser) and secure device storage (encrypted storage on your phone).

Under PECR, we are required to tell you about all cookies and similar technologies we use, and to obtain your consent for any that are not strictly necessary.

3. Cookies and storage used on this website

The sudden-app.com marketing website is deliberately minimal in its use of cookies and browser storage. We do not use any third-party analytics, advertising, or tracking services.

That's it. There are no advertising cookies, tracking pixels, persistent identifiers, or fingerprinting scripts on this website. We do not use Google Analytics, Facebook Pixel, Hotjar, Intercom, or any similar service.

When you submit the early access or partner enquiry forms, your email address (and any other details you provide) is sent directly to Netlify, Inc., our form-processing provider, so we can follow up with you. Netlify does not use this data for advertising and acts as our data processor. See netlify.com/privacy.

4. Cookies and storage used in the Sudden app

The Sudden mobile app uses the following storage technologies to function. All of these are strictly necessary — the app cannot operate without them.

The Sudden app contains no advertising SDKs or cross-app behavioural trackers. It records limited first-party onboarding events that exclude vault content, typed answers, documents, contact details, and email content. Store builds may use RevenueCat solely to process and restore subscription entitlements.

5. Payment processing

Website subscriptions are handled by Stripe, Inc.. Stripe may set its own cookies when you open its checkout form to process payment securely and prevent fraud. In-app subscriptions are handled natively by Apple or Google and use RevenueCat for entitlement management; those native services do not add cookies to the Sudden website.

Sudden does not store your credit card number, expiry date, or CVC. You can review Stripe's cookie policy at stripe.com/gb/cookie-settings.

6. Third-party cookies

Sudden does not set or allow any third-party cookies for advertising, remarketing, social media tracking, or behavioural profiling — on the website or in the app.

The only third-party service that may set cookies in connection with Sudden is Stripe, and only when you actively choose to make a payment.

7. Your choices

Because we only use strictly necessary storage, we do not need to display a cookie consent banner under PECR. The strictly necessary exemption applies.

However, you retain full control:

• Website: You can clear the sudden_signup_sent session storage entry at any time via your browser's developer tools, or by closing the tab. To have an email address you submitted removed from our records, contact hello@sudden-app.com.
• App: You can delete all app data by uninstalling the Sudden app. You can also delete your account and all associated data from within the app at any time.

8. Do we use a cookie consent banner?

No. Under PECR regulation 6(4), consent is not required for cookies that are strictly necessary for a service explicitly requested by the user. Since every cookie and storage entry used by Sudden falls into this category, we do not display a cookie consent banner.

If Sudden ever introduces non-essential cookies in the future (for example, optional analytics), we will update this policy and implement a consent mechanism before any such cookies are deployed.

9. Changes to this policy

We will update this page if our use of cookies or similar technologies changes. The "last updated" date at the top of this page will always reflect the most recent version.

10. Contact

If you have questions about how Sudden uses cookies or handles your data:

11. Related policies

Privacy Policy — how we handle your personal data
Terms of Service — the legal agreement between you and Sudden
Security — how your vault data is encrypted and protected